Sydney Business School, University of Wollongong
Business Thought Leadership Series
Competing on Big Data Analytics, Business Value and Firm Performance
An explosion of interest in big data analytics has occurred in recent years from both academia and practice due to the massive digitization of business and big data revolution. This explosion is driven by the fact that firms that injects analytics into their value chain experience 5–6% higher productivity than their competitors. Big data analytics can be used to visualize and describe consumer behaviours, predict future sales, and prescribe effective means to enhance business value and firm performance. To tap into these new developments, this panel discussion aims to explore distinctive characteristics of big data, types of analytics, business value, firm performance and challenges in the broader business landscape, which includes marketing, operations, accounting, finance and talent analytics.